Custom software
built around your business.
We design and build software systems that do exactly what your business needs and nothing it doesn't. From internal tools to customer products, built to last a decade.
- Engagement
- 8–16 weeks
- Team size
- 2–5 senior engineers
- First demo
- end of week 2
- You own
- code, infra, design
Software that fits your business not the other way around.
Most off-the-shelf software forces your team to bend around its assumptions. Custom software does the opposite: we sit with your operations, learn how the work actually happens, and build a system that mirrors it.
We build the kind of internal tools, customer-facing apps, and back-office systems that companies quietly depend on for a decade. They run every day, get updated every month, and grow alongside the business.
Everything from the back-end to the people using it.
Discovery & shaping
A week of structured workshops to turn business goals into a concrete plan, before any code is written.
Product design
Interface design grounded in how your team and customers actually use the system day-to-day.
Engineering
Back-end, front-end, integrations written by senior engineers, reviewed by senior engineers.
Data & integrations
Connecting your new system to the tools you already use accounting, payments, email, CRMs.
Security & access
Role-based access, audit trails, encryption, and the boring-but-important things auditors ask for.
Hosting & ops
Set up on cloud infrastructure that scales with you, with monitoring and backups by default.
Training & handover
Documentation, recorded walkthroughs, and a quiet two weeks of support after launch.
Ongoing support
Optional monthly support and roadmap work same team, predictable cost.
A small senior team, two-week cycles, working software every fortnight.
- Week 001
Shaping
A paid week of workshops with your leadership and operators. We leave with a written plan, scope, and budget and you owe us nothing if you do not like it.
- Week 1–202
Foundations
Architecture, design system, the first working screens. You see real software at the end of week two.
- Week 3+03
Sprints
Two-week cycles. Every fortnight: a demo, a shipped increment, a recap, and the priorities for the next two weeks.
- Launch04
Go-live
A staged rollout your team first, then a controlled group, then everyone. Trained, documented, monitored.
- After05
Steady state
You either take over, hand over to your in-house team, or keep us on a monthly engagement. Your call.
A recent build internal ops system for a mid-sized importer.
#A-2236 · Customs holding
Boring tools, picked on purpose.
We pick stacks that are well-understood, well-staffed, and well-supported so the engineer who picks up your codebase in 2030 will not need a tour.
Two ways to engage. No surprise invoices.
Fixed-scope build
For projects with a clear shape.
- A fixed price agreed up front, after the shaping week.
- Milestone payments tied to working software.
- Six weeks of warranty support after launch.
Embedded team
For ongoing product development.
- A senior team (2–5 people) working alongside yours.
- Monthly fee, fixed for the quarter.
- Stop or scale at the end of any quarter.
What founders ask us before signing.
Will we own the code?
What if we already have an in-house team?
How do you handle scope changes?
Can you help us hire engineers later?
What happens if you're hit by a bus?
Tell us about the
thing you want built.
A 30-minute call. We listen, ask sharp questions, and tell you whether custom software is the right answer even when the answer is no.