Sharp thinking on
software and growth.
Practical perspectives for founders, directors, and executives making technology decisions. Strategy, growth, and operations no jargon, no filler.
One short email every two weeks. New posts, plus things we read.
Seven questions to ask before signing a software contract
Most vendors will not volunteer this information. These are the questions every director should have clear answers to before committing budget.
Why digital transformation stalls at 60%
The pattern is consistent: strong start, visible momentum, then a slow grind to an inconclusive finish. Here is where the value leaks and how to stop it.
Build vs buy: a framework for leadership teams
A practical decision tree for executives weighing custom development against SaaS or licensing with the criteria that actually predict a good outcome.
How to read project health without reading code
Five signals we share with every client none of which require understanding the codebase that tell you whether a software engagement is on track.
The compounding cost of deferred tech investment
Every year a growing business runs on workarounds and manual processes has a compounding cost. Here is how to put a number on it before your next budget conversation.
What a retained engineering team actually buys
Retainers are often misunderstood as ongoing maintenance. The real value is institutional knowledge that compounds and what your business loses when that relationship ends.
Why the cheapest quote usually costs the most
A short guide to evaluating software partners on the factors that actually predict a successful outcome not the ones that make proposals look competitive.
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